Get ready to witness a cultural mashup like no other! Global superstar Ed Sheeran has just dropped the music video for his latest single “Azizam”, and it’s a wildly entertaining ride that will leave you grinning from ear to ear. In this vibrant visual feast, Sheeran finds himself in the unlikeliest of settings – a traditional Persian wedding – surrounded by some of Iran’s most beloved celebrities. As the singer-songwriter gets tossed around, spun, and swung to the rhythm of the infectious beat, the result is a hilarious and heartwarming celebration of cultural fusion that will have you tapping your feet and cheering for more. So, what happens when East meets West in the most unexpected way? Let’s find out!
Ed Sheeran’s Wild Ride in ‘Azizam’ Music Video
Ed Sheeran’s new music video is a wild ride. The English singer-songwriter, 34, released the video for his latest single “Azizam” on April 18, and the clip sees him escape writer’s block by accidentally attending a wild wedding party full of Persian stars.
The Story Behind the Video
Ed Sheeran’s Inspiration for the Music Video
The Grammy winner explained the inspiration behind the music video in an Instagram post shared around the video’s release. When asked by producer Ilya Salmanzadeh what they should do for a music video, Sheeran was told that a Persian wedding would be the best way to showcase all of the culture in a video.
The Concept of a Persian Wedding and Its Cultural Significance
Sheeran contacted director Saman Kesh, who is also Persian, to create a video that showcases a Persian wedding from the perspective of a non-Persian person experiencing it for the first time. The director wanted to highlight how full-on but fun a Persian wedding can be. Sheeran found that it was similar in ways to the Irish weddings he grew up attending, but obviously different in other ways.
Collaborating with Persian Stars and the Director Saman Kesh
The music video features a star-studded cast of Persian celebrities, including Googoosh, Andy, Omid Djalili, Eyelar, and Servin Alenabi. Sheeran expressed his admiration for the legendary Googoosh, who makes a cameo appearance at the end of the video. He also praised the experience of working with the amazing people involved in the project.
A Crash Course in Persian Culture
Ed Sheeran’s experience attending a Persian wedding for the first time was a crash course in Persian culture, and the similarities and differences between Persian and Irish weddings were striking. The English singer-songwriter, 34, released the video for his latest single “Azizam” on April 18, and the clip sees him escape writer’s block by accidentally attending a wild wedding party full of Persian stars Googoosh, Andy, Omid Djalili, Eyelar, and Servin Alenabi as well as producer Ilya Salmanzadeh.
Sheeran runs away and finds himself navigating a kitchen as the chef, played by Omid Djalili, works some magic to make him dance. The “Thinking Out Loud” artist tries various dishes from the kitchen before continuing through the building, where Servin Alenabi makes an appearance.
The cultural exchange and learning process for Sheeran and the crew
Sheeran found it was so similar in ways to the Irish weddings he grew up going to, but obviously so different in other ways. The “Perfect” musician continued, “Much like the rhythms and instrumentation of the song, I find our two cultures have so much intertwined similarities. But underneath it all is love and pride. I loved the day shooting, I learnt so many new things, got to experience all of it with my dad, and work with amazing people like @andymusic1, @omiddjalili, @eyelarx and @shervinalenabi.”
The Music Video: A Wild and Joyful Ride
The plot of the music video: from writer’s block to wedding crasher. The video opens with Sheeran writing on a notebook page labeled “Song Ideas” while sitting in a recording studio with Salmanzadeh. Seeming to struggle with inspiration, he throws his head back and walks out of the room — only to slip on a rug and get transported to a grand room full of people mobbing him as “Azizam” starts playing.
The cameos by Persian stars Googoosh, Andy, Omid Djalili, Eyelar, and Servin Alenabi add to the energy and joy of the wedding celebration, and its significance in the video cannot be overstated.
The energy and joy of the wedding celebration
The wedding celebration is a wild and joyful ride, with Sheeran crowd surfing and getting thrown back into the recording studio, where Googoosh tells him to “write a hit song.” The video is a joy to watch, and the energy and joy of the wedding celebration are infectious.
Conclusion
In the latest release, Ed Sheeran takes the spotlight in the captivating music video for ‘Azizam,’ featuring a star-studded cast from the Persian entertainment scene. The article sheds light on the key points of this exciting collaboration, including the video’s vibrant visuals, memorable performances, and the cultural exchange that brings together two distinct musical traditions. By highlighting the efforts of Ed Sheeran and the Persian stars, the article emphasizes the significance of cross-cultural collaborations in pushing the boundaries of artistic expression.
The implications of this collaboration extend beyond the music industry, reflecting broader social trends that celebrate diversity and inclusivity. As the world becomes increasingly interconnected, artists are finding innovative ways to bridge cultural divides and create something new and beautiful. The article’s insights into the making of ‘Azizam’ offer a glimpse into this exciting phenomenon, highlighting the potential for artistic collaborations to break down barriers and bring people together.