A few days back, the American singer Alicia Keys has the launch of her beauty product. The singer is collaborating with the beauty brand E.1.f Beauty. She hasn't named the product yet, and it is expected to be launched in 2021.
E.1.f Beauty company has shared the brand is a culmination of keys and will be her daily makeup routine, and her passion for bringing out light into the world. The singer is following the footsteps of many singers who have stepped into the beauty like Rihanna's Fenty Beauty, Lady Gaga's Haus Cosmetics, and Selena Gomez's Rare Beauty.
Alicia Augello Cook, known as Alicia Keys, is known as American musician, singer, songwriter, actress, and philanthropist. She started composing music at the age of 12 and was signed a contract at the age of 15 by Columbia Records. The singer has given many successful albums like The Diary of Alicia Keys. You don't know my name, If I Ain't got you, Diary.
The American singer has won the Grammy awards 15 times and is very popular among the music lovers of America. In 2016, she made a decision of makeup-free look and started following the same. Alicia started attending all the award functions with no makeup look or less makeup.
The singer who supported no makeup look has now stepped in for her new beauty brand. This has created a huge curiosity among the audience, and a few celebrities commented on her post.
However, many fans and supporters of Alicia Keys stood for her upcoming launch and expected her new beauty brand to provide the secret to her youthful, ever-glowing complexion seen in the selfies on the singer's Instagram.
Many celebrities criticized Alicia's upcoming launch and tweeted against her post indirectly. The American Internet personality and beauty you-tuber have also tweeted against her beauty launch. On Wednesday, James Charles tweeted as follows "people who do not wear makeup should not be coming out with makeup brands". The tweet has been deleted by her.
On Thursday, the you-tuber tweeted he felt childish for posting it and deleted the post. He also added he is not against makeup brands or a gateway to a makeup look.
James tweeted as follows.
Yesterday I posted a subtweet about how I thought some celebrities shouldn't launch makeup lines. It was about @aliciakeys. A few years ago, she announced that she no longer would wear makeup, so I was bothered. Because many celebrities come into the beauty space as a cash grab without any actual passion and then leave," he wrote.
"I deleted the tweet after a few mins because it's childish to indirect tweet someone. I am not the gatekeeper of makeup. Anyone should be able to secure their bag. And it's not up to me which brands people should or shouldn't support. I'm glad that I DID delete it because after reading further, I learned that the beauty line is SKINCARE," James continued.
He said, "This was my mistake, and I should've read more before tweeting. Because literally who BETTER to talk about keeping your skin clear without makeup? Regardless of my intention with my tweet, it ended up being a microaggression against someone I respect. So to @aliciakeys, I owe a direct apology – I'm sorry. It wasn't my place to gatekeep this industry. I can't wait to support and try out the products. I know the brand will be worth a billion in a few years."
James Charles was not the only one to stand against her. Manny MUA also tweets against Alicia's launch as "does anyone else get slightly irritated when celebs come out with entire makeup lines? Especially when those celebs don't even wear makeup... I'm like a girl."
She too removed her post after a while and apologized to Alicia. However, Alicia did not react to any of the post or apologies and their retweet.
Stay tuned for more updates!!